Thursday, December 4, 2008

BADGE ENGINEERING: 2008 QUIANJIANG QJ125 vs. 1975 MOTO GUZZI 250 TS vs. 1973 BENELLI 250C



At the top, the 2008 Quianjiang (new Chinese owners of Benelli) QJ125-A . In the middle, a 1973 Benelli 250C. At the bottom, a 1975 Moto Guzzi 250 TS. Always on the lookout for bright new ideas, Alejandro de Tomaso saw "Badge Engineering" at work in the (now dead or dying) British and American automotive industries, and brought it to Italy. Hey, Grazia! Think these bikes look somewhat similar? That's what I thought.



Benelli's very first "badge engineered" bike, and its creator -- Alejandro de Tomaso sits atop his new baby, The Benelli 750 Sei.

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